All successful estate agents spend the bulk of their working time trying to sell their offers. To be ensure this time is not wasted it is important to employ workable real estate marketing ideas on the web and off the web. A proven strategy combines both print and online media to reel in as many transactions as possible.
An effective realtor recognizes that most of the sales they will make will be sourced locally. Offline sales methods are well suited to reach a local audience most effectively. A successful way to start off the process is to conduct an open house session on a weekend to meet with potential clients. This is a good strategy especially for an agent who is just setting shop.
The most effective way of advertisement is word of mouth. Testimonials from grateful past customers are effective tools in acquiring new ones. Comments and contact details should be placed on all promotional materials, whether in print or online.
There are plenty of ideas about advertising real estate offers to a local market cheaply or even free of charge. These include placing flyers and brochures at the local shopping center bulletin boards, writing articles for local publications or distributing flyers at social events.
Brochures and flyers are the most common media used to market property offers off the internet. It is good to have a professional designer work on the literature. High quality images showcasing the offers that the agency is featuring should be prominent. The visual appeal of the brochure is enough to win or lose potential buyers.
A functional brochure should not only offer sale information but be informative enough to buyers. Potential buyers will have many questions that need answering. Some may relate directly to the specific properties or they may be of a general nature. To address these concerns, a good design must incorporate tips as well as answers to frequently asked questions.
A final marketing idea dealing with brochures has to do with prompting the readers to take action. This may amount to making a call to the agency, visiting the office or looking up the offers on a website. The calls to action must be incorporated in the design using prompts like to learn more call or visit the website.
A lot of these deals are sourced from the web. An aggressive yet informed web strategy is absolutely essential to drive up web sales. It all starts with creating enough leads to the website. It is good to experiment with different lead generation strategies and then work to enhance the more effective ones
It will not help to have a lot of web traffic to a real estate sales website if there is not adequate and relevant content. There are no shortcuts in this. An agent who plans to make a success of their business must work hard to create content that clients will find useful
An effective business website has a strong search engine visibility. The only way to achieve this is to employ effective Search Engine Optimization techniques. If necessary, an agent should engage the services of internet market consultants to perform the task.
Combining these tips ingeniously ensures that the visibility of an agency is maintained in the public eye. By and by, this will ultimately result in actual sales.
Normally I write and teach about creating webinars and teleseminars and other products to teach. But there is another purpose entirely. A purpose for which webinars and teleseminars are well suited.
I'm talking of sales of course.
These internet commercials are quick and easy to create. And they can be quite effective. In this article I'm going to talk about the two types of sales webinars and teleseminars and how to create each of them.
The first type is the simple sales presentation or commercial. These are variations on the type of advertisement you see on the television. Webinars of course use video and match television. Teleseminars are audio based and therefore are closer to radio.
There are two main ways to create a webinar commercial.
The first technique is to use presentation software such as MS PowerPoint or OpenOffice Impress. The script for the presentation is designed into a set of slides. Typically animations are used in order to provide as much visual stimulation as possible. A voice over of the script is usually recorded or music may also be used.
The second technique used is to use movie editing software such as Adobe's After Effects or Jahshaka. These tools have the ability to create animations and add special effects. This capability is used to create a much more flexible animation with a corresponding increased visual stimulation.
Typically the process to create this type of webinar doesn't vary that much from the process used to create a learning content webinar or teleseminar. You begin with a clear understanding and focus on the customer and their needs. The content is then designed in detail taking into account the effects of the webinar (or teleseminar) format. A script may be generated from the design. In any case, the next step is recording the webinar or teleseminar. The result is edited and prepared for publication.
The second type of sales presentation is the hybrid. Unlike the sales presentation or commercial this type of sales webinar uses teaching to sell the product. Think of it as an online version of the local groceries sample carts.
It's a very well known statement that you don't mix training and sales because the audience will consider it dishonest. However, in this case the presentation is considered a sales presentation. The training is considered a sample. In this way it is acceptable.
However, there are some caveats as a result. First you must separate the sales and training portions. Second the training portion cannot contain any sales messages. This is a sample and needs to follow the same rules as any other training. Third you need to refer to this always as a sales presentation -- or it needs to be obvious that is what it is.
Finally the structure is limited. Unlike a normal hybrid, each segment needs to be separated. Typically the structure is in three parts. A beginning setup sales area is followed by the training. After the training is the sales effort and closing.
Thanks to the down market, there isn't anything more stressful than selling your home. However there are a few tips that you could use to ensure that your house sells faster and comes within the public radar.
Statistics from the National Association of Realtors have now declared that four out of five home buyers (approx. 80% buyers) used the internet to look for properties, with a large number of people finding their homes on the internet.
To ensure that your house sells quickly it's important to use the internet for help. Homes that are marketed well on the internet sell faster. Using the internet to sell a home ensures that sellers can stage their house, thus making sure that the house is clear of all debris and unwanted items and then go over a magazine style photo shoot so that your house is portrayed at its best. You could the list out the USP of the house and highlight these in every possible website.
There are a number of online sites that can list your home. The more people that see your house, the better the chances of selling. For those trying to sell without the help of a realtor, can also take help from websites that often offer tips to list out your homes. It's important that images of your home are accompanied by a small description of the property.
As earlier said there are a number of websites that help people list out their homes without the help of a real estate advisor.
The charges to list out your home could vary. You could either pay a onetime fee to list your home or choose from a package that lists out your home in several data bases. The package is often inclusive of brochure dispensers, and 'how to do' help. There are sites that help you on how to handle the sale, help in drawing up a valid contract, disclosure of relevant issues, and steps to legally close the deal without help from the real estate advisor. But remember without the help of an experienced realtor you are on your own and might be taken for a ride by complicated buyers who would come up with unique demands. An experienced realtor would help you clear the basics.
For those deciding to shift the burden on to the real estate advisor, there are several websites that list out the real estate advisor in your market. They would the use their expertise to sell your house both online and offline.
Our Economy, someday, will get back on track. That Day we will still be searching for the real deal in Real Estate. We will have passed by the Real Estate prices of today saying "It will bottom out soon," "Mortgage rates will get lower," "Our Realtor will give us a better commission rate."
Something would have to have frozen our intelligence, our sense of hearing and thinking process and rationalizing. Maybe it is our GREED to save more, no matter what. We name the presence of Future, amongst the turmoil we are experiencing, a work of necessity. This necessity has been the father of a tool for the Marketing Solution of the Real Estate industry, working only for the Buyer and the Seller. But yet we did not use this most obvious wealth saver; This web presence will have saved; buying and selling of the same house TEN PERCENT of the sale price of the property. GO FIGURE and SEARCH.
When the house prices start soaring, this web presence will lower the buying and selling of the same property by TEN percent as it is doing NOW. Are we seeing this future of REAL ESTATE transaction. Are we aware of what is going to happen to the future pricing of housing? Are we ready to accept the comfort and confidence of real property searched to our satisfaction?
In this Future the ordinary happens without any hoopla. The Buyer will find the Seller and both already educated to the facts and figures of the transaction within the web site, the proverbial Real Estate transaction; the sale of the house or the property processed with all the ease and lowered costs, of the closing costs applied and we will be moving in to our home in 3 days with, the comfort of TEN percent less, because NO COMMISSION was paid, for the price of the house we just bought.
The future is yearning to be discovered, because the unintelligent behavior of our Grand fathers and Fathers have seen the real properties sold with commission had lessened their wealth and put them in financial awkwardness and a wrong state of mind. Commission paid, to sell their real property, their home, had effected them negatively. Therefore they had lost faith in the Real Estate as an investment but a place to live in, a home. Everything will have happened with a speed of lightning.
Face it - most real estate ad copy is boring, uninformative, and does nothing to entice a buyer into calling for a showing appointment. So what if it has 3 bedrooms, 2 baths, and a garage? So do dozens of others.
Why are real estate ads so often boring?
First of all - because they list features and omit benefits.
That might happen because the real estate agent writing the ads wasn't inspired by the house. He or she didn't see anything "special" to use as a focus for the ad. It could be because the house was a cookie-cutter and the agent had seen 200 others just like it, but it could also be because they simply didn't take the time to see what benefits the house had to offer.
Are you faced with this problem from time to time? Then try this: Involve the seller.
You can approach this either through an extensive interview with the seller or by supplying a questionnaire for the seller to complete.
Either way, you want to know several things that will help with your ad writing and in your conversations with potential buyers.
I really recommend the interview over the written questions, because many people aren't comfortable with writing and their answers will be brief. The best combination is to supply the questions ahead of time and ask your sellers to give them some thought. Then do the interview.
Get them talking
If you can get the homeowners to start reminiscing about why they chose this particular house, you might get some valuable information that wouldn't come out otherwise.
And if you do this exercise with a good number of sellers, you'll gain added insight into what motivates buyers in general. You might learn some things that will surprise you if you haven't worn "buyer's shoes" for a long time.
The second reason why an interview is better than a written list is that it gives you the opportunity to get a little more in depth and draw the seller out with conversation (rather than specific questions) about topics such as:
Armed with this added information, your narrative ad copy can come alive and actually paint a picture of life in this home.
Of course you have to be careful to follow the Fair Housing and ADA rules, but that really isn't all that difficult now that you have plenty of space on line to say what you want to say.
Involve the sellers. They live there and they had a reason for buying, so use their knowledge.
Marte Cliff is a Freelance Copywriter who specializes in writing for real estate and related industries. She'll help you with one letter, or an entire marketing plan. For Real Estate agents and brokers who are ready to get full value from their websites, she'll be happy to put together an entire package - from the web copy to the lead generation packages that make an agent's phone ring.
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