January 19th, 2018

This AM I received a call from a Seller whose home I was interested in listing/selling a few months ago.
Ultimately, they chose another Broker because they told her that they could sell the home for more than my recommended list price AND more than what they were, previously, on the market for.
Ultimately, they sat on the market, unsold, for another 4 months and their Broker, then, wanted to reduce their list price to the range I recommended 4 months previous.

Many Brokers "win" listings by telling the Seller what they want to hear - I won't subscribe to that theory because it's a waste of everyone's time.

My responsibility is to be upfront and recommend everything from how to present the home through the list price the Seller comes on the market at.

I understand that, as a Seller, you want to sell your home at the highest price possible, but be an educated Seller by paying attention to what's selling, that's most comparable to your home, in the closest radius to your home - as well as what's on the market in that radius.

Bottom line: The market sets the price, NOT me and not the Seller.
My expertise IS the market ; )
I'll be listing AND selling her home in February, 2018.